Identity Colors

Identity Colors are a palette of colors self selected by a team, individual or brand for identification. Team members and fans share an emotional bond through their team’s colors.


Identity Maroon

rgba(121, 6, 34, 1.0)

Identity Scarlet

rgba(208, 0, 0, 1.0)

Identity Apple

rgba(255, 30, 30, 1.0)

Identity Orange

rgba(255, 140, 0, 1.0)

Identity Gold

rgba(237, 180, 7, 1.0)

Identity Yellow

rgba(255, 221, 0, 1.0)

Identity Forest

rgba(36, 89, 0, 1.0)

Identity Kelly

rgba(62, 150, 0, 1.0)

Identity Sky

rgba(83, 188, 239, 1.0)

Identity Royal

rgba(8, 77, 163, 1.0)

Identity Navy

rgba(12, 57, 112, 1.0)

Identity Purple

rgba(98, 18, 150, 1.0)

Identity White

rgba(250, 250, 250, 1.0)

Identity Silver

rgba(215, 217, 221, 1.0)

Identity Grey

rgba(100, 101, 102, 1.0)

Identity Black

rgba(34, 34, 34, 1.0)

Identity Default

rgba(56, 67, 79, 1.0)


Identity Color Usage


More background on the decisions behind these Identity Colors can be found on Sync.


Uniform Color Swatches

A Sketch file with color swatches for the Uniform color system.