Don't get too attached — this content made a permanent move to uniform.hudl.com. We'll kill everything below on April 16.

Words Matter

Great Hudlies fuss over wording. Words make the difference between a clear directive and a cloudy conundrum. These language resources intend to improve communication between fellow Hudlies, within our products, across our marketing, and ultimately with our customers.


We maintain a quick-reference guide to the most important nouns and verbs in the Hudl universe. For example, when we say, “Video,” we mean something very specific and it’s crucial we share that understanding. Hudl employees and authorized third parties may access the full Dictionary in Sync.

Voice & Tone

We try to imbue our company with a positive personality. When it speaks, whether through our product, an email marketing campaign, or a quick instructional tweet, it ought to speak with a single voice. The tone may change depending on the audience or channel, but every sentence we write should sound like Hudl.